Business Category – Social Network | Location – Global

The Brief

Facebook contacted us at RHP to create an email building tool for use internally. The emails would be built on a single template and managed with Umbraco. The CMS backend would allow non-technical users to build emails using blocks that were already coded. You can see the default layout generated in the screenshot, however there is no online version as it is an internal tool. All emails built using this were responsive and used an easy to use module system. The allowed the user to select and deploy different modules to build and input content in their email.

Roles & Responsibilities

  • PSD to HTML
  • Build into Umbraco
  • Responsive email template

The Solution

On this project my main role was to create and test some of the modules. Sometimes the client would request new modules which I assisted in creating. We were also constantly checking for errors in new email clients which we kept on top of.

The tool is only used by Facebook internally to keep their employees up to date with news and events from around the company and as such there isn’t a place online for you to view. However below is a screenshot of the base template provided to Facebook before they add their content through the admin interface.

Facebook Email Building Tool