We map how your business runs today, then set a technical roadmap that puts the right tools, automation and infrastructure underneath it - so every engineering decision earns its keep.
- AI and automation woven into how your team works
- A prioritised roadmap, reviewed and delivered month after month
The layer your whole build sits inside.
Most agencies sell you a deliverable. Web Strategy is the strategy that wraps around it, the roadmap that decides what your website, your automation and your infrastructure actually need to do, before a line of code gets written.
AI that works inside your business, not bolted on.
The interesting part of AI isn't the demo, it's where it quietly saves you time, drafting a reply, sorting an enquiry, summarising a week. I find those moments in how your business already works, then wire the intelligence in so the right thing happens automatically. Your data and judgement stay in charge; AI assists, you decide.
Automate the grunt work, keep the judgement.
Re-keying orders. Copying enquiries into a spreadsheet. Chasing the same follow-up by hand. I map where the week disappears, then connect your website to the tools you already use, CRM, accounts, inbox, calendar, so the repetitive parts run themselves, with logging and alerts so it stays dependable.
A roadmap first, then the build.
Every engagement starts with understanding the business, not the website.
- 01
Audit & discover
A structured technical and business audit, the same 12-section methodology used to reprioritise full product roadmaps.
- 02
Strategy & roadmap
A prioritised plan for what gets built, automated and hosted, and in what order.
- 03
Build & automate
Design, development and automation delivered against that plan.
- 04
Embed & train
Handover and documentation so your team can run with it, not wait on us.
- 05
Measure & evolve
Reviewed and adjusted as the business changes, not delivered once and abandoned.
However much we automate, someone stays on the hook.
Automation and AI reduce the busywork, not the accountability. Every recommendation and every workflow is owned by a person who understands your business, not a black box you're left to debug alone.
Questions, answered.
Do I need a full rebuild to get a technical roadmap?
No. An engagement can start with an audit of what you already have, the roadmap tells you what's actually worth changing first.
What does an engagement look like?
Typically a fixed-scope audit or discovery phase first, then a prioritised roadmap, then ongoing delivery against it. Get in touch for current scope and pricing.
Do you only work with WordPress sites?
No, the strategy layer is stack-agnostic. Build is usually custom React/Next.js or WordPress, whichever fits the goal.