Straight-talking notes on building, hosting and running a business website, from the studio that does the work.
Trusting the values the browser sends back to your server is one of the most common, and most expensive, gaps in a web build. Why anything that moves money or grants access has to be checked on the server, every time.
Steven Noble9 Sept 20262 min readOne project reached a 27% organic click-through rate, against a typical low single-digit baseline, with no keyword chasing or link building. Just the technical foundations done properly at build time.
9 Sept 20262 min read
Every page worked, every button did something, and users still ended up somewhere they did not expect. On broken redirects, dead links, and why the paths between pages are where trust is quietly won or lost.
21 Aug 20262 min read
A rebrand is not finished when the new logo ships. Old domains stay hardcoded in checkout returns, email links and page metadata, quietly taxing trust and search rankings. Why every rebrand needs an engineering workstream.
14 Aug 20263 min read
Audit logging is the feature nobody asks for and no demo includes, until the day a record goes missing, money moves without an owner, or someone asks who changed what. Why it has to be built before you need it.
5 Aug 20262 min read
When a database or hosting bill climbs faster than your traffic, the answer is rarely a bigger plan. It is almost always that the site is asking the same questions over and over without remembering the answers.
29 Jul 20263 min read
Free tiers are the right call for a prototype. Leaving a live site that a business depends on running on one is a liability that stays invisible until the day the provider pauses your database without warning.
22 Jul 20262 min read
All-in-one builders are good at getting a first version in front of people. Knowing when you have outgrown one, and which of the three sensible next steps to take, is the harder part.
15 Jul 20262 min read
A site can have great copy and the right keywords and still be invisible, because a broken sitemap means Google never sees the pages. Fix the plumbing before you spend anything on content.
1 Jul 20262 min read
Ask people to give you their thoughts and opinions and start a relevant conversation. Not only will you get more engagement but you might also learn something new from a different perspective.
6 Jan 20224 min read
Reposting some of your best content will help expose your articles to new readers. Maybe this time they just happen to be in the right place at the right time and get a second chance to see your post.
28 Dec 20213 min read
2019 was a great year for me in terms of productivity and getting things done. All the tasks I checked off my todo list put me in the top 1% of all Todoist…
5 Jan 20204 min read
Today I'll share with you my process for designing and building websites. Every web project I take on follows an efficient and effective process to fulfil all…
17 Jun 20184 min read
In order to be successful a business needs certain elements to be successful. For most, success is measured in different ways but the aim of this articles is…
29 May 20175 min read
Too many times I've seen good websites uploaded then left to decay in a dark corner of the web. Unfortunately the web moves fast meaning you need to stay on…
3 May 20174 min read
26 older, developer-facing write-ups on React, Gatsby, WordPress and running a UI team. Kept for reference.
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