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How sites actually get made: design decisions, performance and search built in from the start.
One project reached a 27% organic click-through rate, against a typical low single-digit baseline, with no keyword chasing or link building. Just the technical foundations done properly at build time.
9 Sept 20262 min read
Every page worked, every button did something, and users still ended up somewhere they did not expect. On broken redirects, dead links, and why the paths between pages are where trust is quietly won or lost.
21 Aug 20262 min read
A rebrand is not finished when the new logo ships. Old domains stay hardcoded in checkout returns, email links and page metadata, quietly taxing trust and search rankings. Why every rebrand needs an engineering workstream.
14 Aug 20263 min read
A site can have great copy and the right keywords and still be invisible, because a broken sitemap means Google never sees the pages. Fix the plumbing before you spend anything on content.
1 Jul 20262 min read